Procter And Gamble: Consumer Products Giant

Procter & Gamble: Consumer Products Giant Procter & Gamble is known today as the numerate unity maker of household products in the world. It has withstood the rill of time, as this retail giant is in the midst of its 168th year. The fellowship is a multibillion dollar business, with net gross sales expected to be somewhat $75 billion in 2005 (Hoovers 1). Procter and Gamble, or P& G as it is usually called, is currently the beau monde tooshie more(prenominal) than twenty products who average yearly sales of over $1 billion (Hoovers 2). The community has a rich and long history, and is roleplay to boom in this new millennium. Procter and Gamble’s reaches cover far out in to most classifications of consumer goods, but the company’s products fall primarily into three categories: beauty get by; health/family care; and household care (Hoovers 1). The purpose of this intelligence operation report is to provide a history of Procter and Gamble, han dstion many a(prenominal) of the many products the company produces, and to make some predictions of my own as to the debut of the company. Procter and Gamble officially made its start on October 31, 1837 (Wiki 1). The ii manpower behind the creation of the company were William Procter, a mash disk maker, and James Gamble, a soap maker.

The two men were European immigrants from England and Ireland, respectively, and had both met in Cincinnati after they married sisters. end-to-end the low twenty plus years of the company’s existence, the men made a living for themselves by exchange mainly soap and candles. Their first logo, the stars ! and the man in the moon, began show on boxes of candles in 1850 (PG 2). In 1859, the company’s sales reached the one million dollar mark. At that time the company however employed eighty people (PG 2). In 1862, P & G was awarded a contract from the United States of America to hand over the compact Army with soap and candles (PG 3). This contract provided the company with a dish out of income and, on top of that, it exposed the soldiers to...If you indirect request to get a full essay, order it on our website: OrderCustomPaper.com

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